An evaluation strategy sets out the changes a service is working towards and provides a structured way to measure them

It helps organisations stay focused on impact, not just activity, by turning broad aims into specific, trackable areas of client progress

This makes evaluation more consistent, clearer to communicate, and easier to use in planning and funding

For charities working with young people in complex settings, the strategy offers a ready-made structure for measuring what matters

It ensures that data collection links directly to service goals — and that impact can be shown clearly to funders, stakeholders, and internal teams